Rihanna VS Snapchat

Snapchat just can’t win. The social media platform has been steadily declining in usage in comparison to competing platforms like Instagram and earlier this year, Kylie Jenner stated in a tweet, “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad“. 

What is Snapchat?

If you’re into animalistic photo-sharing, SnapChat is the pioneer of this feature. Pictures, better known as Snaps appear in a receiver’s phone for a specific amount of time before vanishing in cyberspace. Although you can screenshot the picture to keep, the distributor will be notified via the app. 

This is an excellent concept but a failing one. Apps such as Facebook and Instagram are adapting and improving their platform killing the competition that is Snapchat. In my honest opinion, in effort to revamp their app, the social media platform decided to be contreversol by inciting domestic violence. 

Rihanna stated, “I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!”

Chris Brown pleaded guilty to a fight with Rihanna in 2009 ultimately landing him with a felony charge. Both megastars has since put their differences to the side but Snapchat decided to bring the incident back as a game.

Snapchat pulled the ad Monday but once on the internet, always on the internet. The tasteless ad reappeared in countless retweets displaying disgust of the apps bad decision.  A spokesperson for Snapchat stated, “This advertisement is disgusting and never should have appeared on our service,” This seems like a false statement considering the companies policy states, “All ads are subject to our review and approval.”

This poor choice of advertising did not go unpunished. Not only did Rihanna respond to the negligence of the company advertisement, but stockholders as well. $800 million was lost in the process according to CNN. 

Snapchat has a couple strikes already and seems to be on their last leg with desperate attempts for attention. Do you think the public overreacted? Will you be using Snapchat after this incident. Comment below.

If you or someone else is suffering from Domestic Violence visit www.thehotline.org